Red Bull To Pay $13 Million Because The Drink Doesn’t Actually ‘Give You Wings’
For nearly two decades, Red Bull has had the famous ‘gives you wings’ slogan, but now the company will have to pay more than $13 million because the drink doesn’t actually give us wings.
They have agreed to pay that amount of money after settling a class action lawsuit that accused Red Bull of ‘making false and misleading advertising claims’, according to Business Insider.
Basically, the company will have to refund anyone who bought one of its drinks between Jan. 1, 2002, and Oct. 3, 2014.
The lawsuit was filed on Jan. 16, 2013 in U.S. District Court of the Southern District of New York, according to the drink’s industry publication BevNet.
Benjamin Careathers, the plaintiff, said he’s been drinking Red Bull since 2002 and added that the suit didn’t expect to grow actual wings – just that the drink’s claims of increased performance, concentration and reaction speed were false.
“Such deceptive conduct and practices mean that [Red Bull’s] advertising and marketing is not just ‘puffery,’ but is instead deceptive and fraudulent and is therefore actionable. Even though there is a lack of genuine scientific support for a claim that Red Bull branded energy drinks provide any more benefit to a consumer than a cup of coffee, the Red Bull defendants persistently and pervasively market their product as a superior source of ‘energy’ worthy of a premium price over a cup of coffee or other sources of caffeine.”
Red Bull released this statement following the settlement:
‘’Red Bull settled the lawsuit to avoid the cost and distraction of litigation. However, Red Bull maintains that its marketing and labeling have always been truthful and accurate, and denies any and all wrongdoing or liability.’’