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Jesus in Toast Study Stirs The Public

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Have you ever seen Jesus or Elvis when you were preparing breakfast? Well, a recent Canadian Jesus in Toast study made international headlines, stirred the entire scientific population and even won a Nobel Prize – the Ig Nobel Prize that is annually awarded at Harvard University.

The Ig Nobel Prize is a spoof of the true Nobel Prize and is produced by science humor magazine Annals of Improbable Research. Ten Ig Nobel Prizes have been awarded each year since 1991 and a number of real Nobel Laureates attended the ceremonies.

The Canadian-led research explored “face pareidolia”, a phenomenon where people claim to have seen the face of a famous person in bread, clouds, smoke or rock formations. The study’s findings were published in the April 2014 edition of Cortex.

Lead researcher and University of Toronto professor Kang Lee explained that “face pareidolia” is actually quite common.

“Most people think you have to be mentally abnormal to see these types of images. But our findings suggest that it’s common for people to see non-existent features because human brains are uniquely wired to recognize faces.”

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