Drinking Can Improve Your Creativity At Work
Most corporate offices don’t tolerate drinking on the job, but that may be reconsidered soon. As it turns out, a little bit of alcohol can actually support creative thinking.
Researchers at the University of Illinois at Chicago found that a certain level of alcohol can help get the creative juices flowing. In the study, participants whose blood alcohol level (BAC) was slightly under .08 percent did better in a creative task than their sober counterparts. (The intoxicated group, however, did poorly when they were assigned memory tasks.) The researchers determined that a person’s “creative peak” is reached when the person hits a BAC of .075 percent.
Then comes The Problem Solver, a new beer that aims to make it easier for drinkers to find their “creative peak.” The drink comes together with a scale for drinkers to weigh themselves with; the bottle is labeled with an indicator for drinkers to determine how much they need to drink to get to their sweet spot. BAC changes from drinker to drinker, while a heavier person tends to require more alcohol to increase BAC, a smaller person may be deemed a “light weight.”
The Problem Solver simplifies having to do all the math. This drink has a 7.1 percent alcohol content, which is comparable to most malt liquors, and is also taken into consideration when calculating BAC.