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A Fashion Catwalk Like You’ve Never Seen – Up In The Air!

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With every new collection, fashion designers seem to stun and amaze as well as they impress. So seeing this new kind of weirdness coming from the world of expensive clothing lines is really just something we had coming.

Visitors and casual passers-by in downtown Tokyo were in for quite a surprise last Wednesday. Some of them might even thought for a second that laws of physics stopped working. What they saw was a fashion performance that took place on a vertical runway positioned on the wall of a skyscraper. And yes, models were actually walking.

Defying gravity and old trends (“Oh, that is so last season!”), the model-performers, all dressed in latest Gucci lines, suits and dresses, were elevated and supported by wires as they walked (or climbed, rather) the strange catwalk. They even kept their fashion cool and tried to pose in the authentic supermodel manner.

The unprecedented event was held in honor of 10th anniversary of Japan’s most popular up-market fashion magazine, Precious. As usually, there was a hidden metaphor in this heart stopping endeavor. Magazine’s Editor-in-Chief, Fukashi Suzuki, explained that the vertical runway was brought up in order to encourage middle-aged women – Precious magazine’s key demographics – to be more courageous and adventurous in the way they dress.

The publishing house who organized this event in cooperation with Gucci, Shogakugan Inc., claims this is the first fashion show in Japan that took place in air.

Fashion shows around the world are becoming more imaginative and less conventional by the day, due to increasing pressure by fashion industry (not known for its subtlety) to advance and excel in glamour, uniqueness and extravagance. One of fashion gurus, Karl Lagerfeld, is known for putting icebergs and steam trains in the middle of catwalks. Marc Jacobs, who recently parted ways with Louis Vuton, made some super-spectacular fashion shows, the most amazing of which was his final performance with the world-famous handbag creators.

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